A hot ticket for sports promoters
Article Abstract:
Major league sports teams are belatedly finding the Hispanic community to be a fertile customer base. Major League Soccer is particularly targeting Hispanics in its inaugural season. Teams with Hispanic marketing plans include the San Diego Padres, Dallas Mavericks and Anaheim Mighty Ducks.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1996
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Making waves in Medialand
Article Abstract:
The National Hispanic Media Coalition, headed by Alex Nogales, promotes favorable coverage of Hispanic Americans by the media and the placement of more Hispanic Americans in media-related jobs. The coalition does not accept donations from media companies due to conflicts of interest.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1996
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Profits pending: patience and a good lawyer help would-be inventors secure a U.S. patent
Article Abstract:
Patenting an invention is neither simple nor cheap. The steps are outlined. It may require a wait of up to 20 months with costs of more than $3,000 over a 20-year period. A good lawyer is a must to prevent future problems. Other topics discussed include potential employer conflicts.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1997
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