A tough sell: Networks are vying for attention of young Hispanics - in English
Article Abstract:
Two English-language cable networks, the independent Si TV and NBC Telemundo's mun2, are targeting the viewership of young US Hispanics through their programs. Their challenge is to convince cable systems that their English programming that includes reality shows, comedy sketches, films and music will be attractive to the young Hispanic market, as opposed to the stereotypes of Hispanic-media being synonymous with Spanish-language media.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2006
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Made in the shades
Article Abstract:
The increasing launch of cosmetics developed and marketed exclusively for the growing Hispanic women market is presented.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
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