Headed for the slow lane?
Article Abstract:
The revenue of the top Hispanic auto dealers increased to $4.55 billion in 2002, even as the US car sales declined and zero-interest financing deals and other buyer incentives crimped earnings industry-wide. The establishment of new franchises is considered to have increased the earnings.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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Ratings rebound: the nation's number 2 Spanish language TV broadcaster roars back to life. How far can it go?
Article Abstract:
Telemundo, The US's second largest Spanish TV broadcaster is being turned around by new president and CEO Jim McNamara. During his brief time in office, the company's ratings have risen steeply and the transformation owes much to McNamara's programming strategy.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2000
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Spanish saturation?
Article Abstract:
Although Spanish-language television services are expanding, it seems that Hispanic teenagers and young adults prefer English-language stations.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2001
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