Media versus minorities
Article Abstract:
The Madison Avenue Initiative (MAI) named a 10-member executive committee which includes broad support from the minority media leadership. Earl Graves, Jr., Jesus Chavarria and Raul Alarcon are committee members. MAI will pursue dialog on advertising issues with the most influential companies. The organization was born after disclosure of a memo from the Katz Radio Group which described the urban and Spanish-language audience as suspects, not prospects.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1999
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Motivating the masses
Article Abstract:
Increased work pressure on the employees, along with uncertainty about job security, could lead to a workplace environment that is not conducive to productivity. It is suggested that the best way to overcome this problem is to inform the workers about the company's fiscal health and the staffing plans, as it also helps in retaining and motivating them.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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Getting on board
Article Abstract:
The demand for Hispanic board members is increasing at a time when such exposure and experience is more valued by Hispanic executives. In order to be considered for corporate board directorships, executives should network with professionals, cultivate relationships with executive search firms, and consider serving on non-profit or advisory boards.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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