Mexico is no go solo
Article Abstract:
Doing business with Mexican companies is not an easy matter since there are a lot of obstacles to be surmounted including differences in language, legal system, marketing channels and cultural practices. An interested businessman should either find a Mexican partner or a capable Mexico-based representative.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1995
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Lowrider cruises onto main street
Article Abstract:
Lowrider has recently become the US' largest automobile magazine, in terms of title numbers and advertising pages, after having been acquired by McMullen Argus. The deal, estimated to cost $20 million, would bring negligible changes in the magazine's management and marketing strategies.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
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The small business agenda
Article Abstract:
The Hispanic CEOs who participated in a CEO Roundtable sponsored by this publication favored taxation and health care reforms. They also agreed that they need to get their presence noticed by politicians to make an impact on public policies and to protect affirmative action programs.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1995
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