Outside influence
Article Abstract:
Outdoor advertising like billboards and transit posters have become an effective way to reach the Hispanic market. The Outdoor Advertising Association of America (OAAA) has found that Hispanics are far likely to be influenced by non-Hispanics, indicating that Hispanics pay more attention to out-of-home advertising and are likely to be receptive to and motivated by out-of-home communication.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2005
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Profiting in a sideways market
Article Abstract:
Jack Rothstein, chairman of Rothstein Investment Advisory Services notes that despite the challenging investment environment, investors can still yield relatively solid returns. He believes that in the current environment, investors should be selective and buy stocks based on their individual strengths.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2005
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Squeeze play
Article Abstract:
Jugos del Valle, a Mexican fruit juice manufacturer, hopes to penetrate the US market. Its director general, Roberto Albarran, says that the company will first target Hispanic American consumers before focusing on the mainstream market.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1995
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