Screen play: Advertisers, media companies find most roads to Hispanic audience now pass through Web
Article Abstract:
An increasingly bilingual and bicultural Internet caters to a growing and evolving US Hispanic population by enabling advertiser and media companies to reach out to the Hispanic audience. The media takes advantage of the increased use of the Web by the US Hispanics, who are considered a hybrid of both Latin and American cultures, through advertising and providing content on Hispanic Web sites such as AOL Latino, Yahoo! Telemundo and Univision in both Spanish and Englis.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2006
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Playing with culture: New bilingual toys having their say in U.S. market
Article Abstract:
The continued growth of the US Hispanic population has led to the launching of bilingual toys from toy manufacturers such as Fisher-Price and greeting card giant American Greetings. Spanish-speaking toys are attracting Hispanic customers since they are a way of teaching Spanish and about their roots to their children through these dolls, which sing traditional songs, Spanish nursery rhymes and tell Latin American folk tales.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2006
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All eyes on Univision: Top Spanish-language broadcaster captures viewers, makes waves
Article Abstract:
Univision, a Spanish-language media leader and the biggest Spanish-language network in the United States, has plans to improve the network and raise the political profile of the US Hispanic. Haim Saban, the head of Univision, stresses the need for public service content tailored for the needs of Hispanics, as also entertainment and educational programs catering to all sections of the Hispanic community.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2006
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