Study: Hispanic ads could use different themes, more English
Article Abstract:
A study titled 'Advertising to Hispanics: What the Ads Say' reports that Hispanic ads are remarkably free of negative stereotypes. But they should present more diverse representations of Hispanic culture by considering themes beyond home and family, and also by producing more bilingual and English ads for a rapidly acculturating population.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2007
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Ripple effects
Article Abstract:
Congress is trying to reinstate the equity-fund Small Business Investment Companies (SBIC) program, which slashed when the tech-and-telecom bubble burst. SBICs supply equity capital, long-term loans and management assistance to small businesses by using private funds as well as money borrowed from the Small Business Administration (SBA).
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2005
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English only?
Article Abstract:
Washington, D.C.-based advocacy group U.S. English and its chairman Mauro Mujica believe "official English" laws benefit immigrants. Mujica contends that teaching English to immigrants is one "strongest acts of inclusion" to U.S. society the government can provide.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
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