Tempest over tacos
Article Abstract:
Taco Bell drew fire from critics when it launched a new advertising campaign with a Spanish-speaking dog. The Chihuahua named Dinky who said "Yo quiero Taco Bell" was tagged as being detrimental to the image of Hispanic-Americans with overtones on Latino eating habits. Taco Bell hired general market advertising agency TBWA Chiat/Day to produce the television spot, revealed Accentmarketing vice-president Rick Hermida. Hermida advised Hispanic advertisers and consumers to retain their sense of humor since cultural stereotyping is an effective advertising tool.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
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Why cash is king
Article Abstract:
Two value-oriented metrics, free cash flow and return on equity are applied for building a high-value stock portfolio with an understanding of value-creation performance. The company that exhibits attractive free cash flow and return on equity has a firm foundation and should incorporate a growth component in its portfolio.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2006
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A perfect portfolio for 2000
Article Abstract:
Four professional investment advisors discuss their recommendations for investment portfolios for 2000. The advisors are Margarita Perez, Delia Fernandez, Samuel A. Ramirez and Conrad Santiago.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2000
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