The key phrase is 'brand management.' (automobile brand preferences among Hispanic Americans) (includes related articles)

Article Abstract:

Automobile makers are taking a new approach in their marketing strategies towards Hispanic Americans. The concept of brand management has been adopted as a means of creating greater brand loyalty among their Hispanic customers. Cadillacs posted the highest brand loyalty ratings among Hispanic car owners.

Economic aspects, Demographic aspects, Product management

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The nuts and bolts of brand loyalty

Article Abstract:

Automobile makers find that mechanical dependability, performance, and luxury will make consumers brand loyal. The three brands that polled 97% or better in a brand loyalty survey, were Cadillac, Pontiac and Honda. Buyers indicated that they were more loyal to the brand, not a specific model.

Analysis, Marketing, Automobiles, Surveys, Automobile industry

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The new family-style pickups

Article Abstract:

Full-sized trucks by Ford, Dodge, and Toyota are evaluated based on performance. Driving qualities are detailed. Engine size is outlined. Ergonomics are considered. Styling is noted.

Evaluation, Trucks, Product/Service Evaluation, Abstract, Ford F-Series (Truck), Dodge Full-Size Pickup (Truck), Toyota Tundra (Truck)

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