Trucks versus cars
Article Abstract:
Hispanic Business' 1998 Buyer Satisfaction Guide has shown that top company executives have mixed requirements for their vehicles, with the Cadillac Eldorado sedan and GMC Sierra pickup both topping the list with a 1.1 mark. The index revealed that Hispanic chief executives give loyalty to their cars that deliver mechanical quality and the sense of enjoying experience, plus safety and security. Almost half of the top ten cars picked by 500 CEOs in the survey listed are trucks, since two minivans falls under the truck category.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
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Substance, not image
Article Abstract:
Hispanic Business' survey involving 500 Hispanic chief executive officers has shown that top officials want to drive in style, but it must be coupled with solid automotive performance. Ford Motor Co. was given the top ranked in 1998 with such diverse models as the Expedition SUV and the F-150 SuperCab. Jaguar, owned by Ford, was ranked the top two in the survey for establishing its brand securely in the luxury sedan segment. The top third ranking was given to Cadillac and GMC, both have interest in the SUV niche market.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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