What do you drive?
Article Abstract:
A survey of the most popular cars driven by Hispanic-American CEOs show luxury and sport-utility vehicles at the top of the list. Cadillac was named most often in the survey, followed the Chevrolet Suburban, Infiniti, Mercedes-Benz, Acura, BMW and Porsche.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1996
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The trend is upscale
Article Abstract:
A survey revealed that Hispanic Americans in business preferred to drive the Ford (28.08%) among domestic-make cars and Toyota (21.45%) among imported cars. This suggests that Hispanics have become more upscale in their choice of vehicles.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1995
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