How Stroh widened the Mickey's market
Article Abstract:
Stroh Brewing Co. of Detroit, MI, underscores the widemouth opening and the distinctive bottle shape of its Mickey's beer product in promoting the beverage brand to consumers. Stroh's director of creative services, David Schield, believes that the widemouth opening of Mickey's presents a definite marketing advantage and that the company looks to promote the said feature in its marketing initiative for Mickey's. Stroh also placed hip and clever sayings under the twist-off caps of Mickey's to capitalize on the product's increasingly-popular status among the younger set of drinkers of beer products.
Comment:
Emphasizes the widemouth opening & unique bottle shape of its Mickey's beer product in promoting the beverage brand to consumers
Publication Name: Beverage World Periscope Edition
Subject: Food and beverage industries
ISSN: 1064-8909
Year: 1998
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Water provider aims to be a reliable source in crisis
Article Abstract:
WS One Water Source of Dallas, TX, a provider of distilled water, drinking water and spring water, offers one-stop-shopping capabilities in satisfying consumers' water requirements. WS One Water Source's one-stop-shopping option, which integrates customer service, pricing, purchase orders, packaging and payments, is aimed at providing quality water beverages while facilitating for consumers the purchasing process for water products. WS One Water Source believes it is capable of pushing through with the new option, since it consists of different water bottlers in the US.
Comment:
Offers one-stop-shopping capabilities in satisfying consumers' water requirements
Publication Name: Beverage World Periscope Edition
Subject: Food and beverage industries
ISSN: 1064-8909
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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