JAPAN: A REVIEW OF MORINAGA MILK INDUSTRY

Article Abstract:

Morinaga Milk Industry, Japan's third largest dairy company posted [yen] 431.2bn in sales for its 1999 financial year, ending March 1999, for a net profit of [yen] 2.5bn and a current profit of [yen] 8.7bn, up compared with sales of [yen] 418.2bn in 1998, for a [yen] 2.5bn net profit and a current profit of [yen] 7.5bn. Morinaga Milk's main business is dairy products; it posted [yen] 193bn, it holds a 8% share of market milk and which represented 45% of the sales in dairy product business. Sales of condensed milk, dried milk, cheese and butter, represented 20% of the sales, for [yen] 84.8bn. Morinaga Milk ranks second on the yogurt market with a 19% market share ; its sales came to [yen] 55bn in 1998. It also ranks second on the ice cream market, posting sales of [yen] 51.3bn, up 4%. Morinaga Milk leads the coffee creamer market; it sold 7.350 tonnes of its Creap brand which holds a 34% market share. In 1998, Morinaga Milk sold [yen] 520mn worth of baby food for a 2.5% market share, and it ranks third on the infant milk market, where it holds a 26% market share, for a sales volume of 9,000 tonnes. In addition to dairy products, Morinaga is involved in soft drinks, chilled foods, fertilisers, effluent treatment plants, coffee creamer, infant foods, tofu, dairy engineering, farming, pharmaceuticals, fine chemicals, cosmetics, and real estate. It exports tofu to 32 countries, and sells tofu with a long shelf life in the United States. Morinaga milk's soft drink sales came to [yen] 33.8bn in 1998, representing 8% of sales. Morinaga milk spent [yen] 10bn biotechnology research laboratory which is to produce drugs for cancer from bifidus bacteria, and to develop other drugs designed to counteract side effects of cancer treatment.

Sales, profits & dividends, Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Statistical Data Included, Soft drinks, Brief Article, Morinaga Milk Industry Company Ltd.

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FRANCE: ORANGE CHEESE CAKE FROM MORINAGA

Article Abstract:

Morinaga Milk Industries has extended its line of Kraft Chiisana Cheesecake with an orange variety, priced at [yen] 300 for a 110-gram round cardboard box of six individually wrapped portions. This product, which has a six-month refrigerated shelf life, is on sale only for the spring and summer.

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JAPAN: TIRAMISU FROM TORAKU

Article Abstract:

Toraku is selling its Toraku Tiramisu for [yen] 150 for a 90-gram cup. Mascarpone cheese and egg yolk is used to make this traditional Italian dessert, it comes with a separate container with powdered bitter chocolate, and it has a chocolate sponge.

Toraku

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