JAPAN: REVIEW OF DRINKING MILK MARKET
Article Abstract:
In 1998, Japan produced 4,792,512 tonnes of milk for drinking, down from 4,941,205 tonnes in 1997. After a high drinking milk production of 5,142,118 tonnes in 1994, production has declined fairly steadily. However, production of milk drinks has risen steadily from 1,027,759 tonnes in 1996 to 1,155,460 tonnes in 1997, to 1,191,507 tonnes in 1998. The production of lactic acid bacteria culture drinks hit a high of 207,798 tonnes in 1994, but dropped to 207,582 tonnes in 1996, to 184,135 tonnes in 1997, and to 179,755 tonnes in 1998. Over the past 12 years yogurt production has risen from 207,194 tonnes in 1986 to 534,931 tonnes in 1996, to 603,240 tonnes in 1997, and to 643,042 tonnes in 1998. Japan produced 3,420,380 tonnes of milk products in 1998, up from 3,375,030 tonnes in 1997, and 3,351,084 tonnes in 1996. It produced 8,572,421 tonnes of raw milk in 1998, compared with 8,645,455 tonnes in 1997, and 8,645,929 tonnes in 1996. In 1998, Japan produced 5,046,669 tonnes of milk for drinking, compared with 5,156,663 tonnes in 1997, and 5,186,482 tonnes in 1996. Snow Brand Milk Products is the leader in milk sales, with a 19.1% market share in 1998, a 19.2% market share in 1997, and a 19.0% volume market share in 1996. Its sales totalled [yen] 543,131mn in 1998, of which 50.2% was milk sales, for a current profit of [yen] 11,614mn current profit in 1998 and a net profit of [yen] 3,302mn. Snow Brand had a sales volume of 1,615,445 tonnes in 1998, compared with 1,640,562 tonnes in 1997, and 1,622,506 tonnes in 1996. Meiji Milk Products is the second-ranking company on the Japanese milk market, with a 14% volume market share in 1998, compared with 13.4% in 1997 and 12.7% in 1996. Its sales totalled [yen]478,733mn in 1998, of which 54.5% was from milk sales, for a current profit of [yen] 8,374mn, and a net profit of [yen] 2,698mn. Meiji had a sales volume of 1,180,445 tonnes in 1998, compared with 1,145,993 tonnes in 1997, and 1,086,884 tonnes in 1996. Morinaga Milk Industry ranks third on the Japanese milk market with a 8.3% volume market share in 1998, compared with 7.7% in both 1997 and 1996. Its sales totalled [yen] 431,237mn in 1998, of which 44.8% was from milk sales, for a current profit of [yen]8,689mn, and a net profit of [yen] 2,492mn. Morinaga had a a sales volume or 698,288 tonnes in 1998, compared with 654,626 tonnes in 1997, and 654,046 tonnes in 1996.
Publication Name: Japanscan Food Industry Bulletin
Subject: Food and beverage industries
ISSN: 0264-3812
Year: 1999
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JAPAN: YOGURT WITH ORANGE AND NATA DE COCONUT
Article Abstract:
Morinaga Milk Industries has brought out a yogurt with nata de coco (a Philippine dessert made of fermented coconut milk) and the pulp of Valencia oranges. It is priced at [yen] 180 for a paper tray with two 90-gram cups. This product has a 15-day chilled shelf life at below 10[degree sign]C. Each tray has one of six mini games printed on its reverse side.
Publication Name: Japanscan Food Industry Bulletin
Subject: Food and beverage industries
ISSN: 0264-3812
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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