JAPAN: THE COFFEE CREAM AND CREAMERS MARKET
Article Abstract:
Nagoya Seiraku leads in sales of coffee cream in portion packs representing a 31.1% market share in 1998, with [yen] 8.7bn, down from [yen] 9bn in 1997, and from [yen] 9.2bn in 1996. Melodian ranks second with a 22.1% market share, with [yen] 6.2bn in 1998, edging up from [yen] 6.1bn in 1997 and 1996. Snow Brand Milk ranks third with a 16.6% market share, with [yen] 4.65bn in 1998, down from [yen]n 4.8bn in 1997 and [yen] 5bn in 1996. The brand leaders for sales of powdered coffee creamers were Morinaga Milk Industry's Creap with a 34.2% market share, with [yen] 7.35bn in 1998, slipping down from [yen] 7.5bn in 1997 and from 7.6bn in 1996. Nestle Japan's Brite ranks second with a 27.4% market share, with [yen] 5.9bn in 1998, 1997, and 1996. AGF's Marim ranks third with a 23.3% market share, with [yen] 5bn in sales in 1998, 1997, and 1996. In 1998 there were 21,200 tonnes of powdered coffee creamers sold, down 1% from 21,800 tonnes in 1997, down 3% from 22,460 tonnes in 1996. Sales of powdered coffee creamers have been declining or static over the past ten years, even though retail sales of regular coffee has risen every year for the past ten years. The decline in powdered coffee creamers is partly due to the vogue for black coffee and partly due to a shift to coffee cream in portion packs.
Publication Name: Japanscan Food Industry Bulletin
Subject: Food and beverage industries
ISSN: 0264-3812
Year: 1999
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JAPAN: ENRICHED LOW FAT MILK FOR BREAKFAST
Article Abstract:
Low-fat breakfast milk, enriched with vitamins A, B1, B2, C, D, E, niacin, iron and calcium has been introduced by Zenkoku Nokyo Chokuhan. It is priced at [yen] 210 for a one-litre container and a [yen] 90 for a gable-top carton containing 250 ml. This product has an eight-day chilled shelf life when kept a under 10[degree sign]C and it contains 1.2% milk fat and 9% non-fat milk solids.
Publication Name: Japanscan Food Industry Bulletin
Subject: Food and beverage industries
ISSN: 0264-3812
Year: 1999
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