New products, new marketing, new owners - it's the bold "new" Mrs. Paul's
Article Abstract:
Mrs. Paul's, since its acquisition by Campbell Soup, has made a concerted effort to become the market leader in prepared frozen fish products through new product announcements and a new advertising-marketing plan. They are also reviewing their old products to see how they can be improved to increase sales.
Publisher: BNP Media
Publication Name: Processed Prepared Foods
Subject: Food and beverage industries
ISSN: 0192-7132
Year: 1983
Management, Marketing, Frozen foods industry, Frozen fish, Baker, Richard, Mrs. Paul's Kitchens Inc.
Publication Name: Processed Prepared Foods
Subject: Food and beverage industries
ISSN: 0192-7132
Year: 1983
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Associations
Article Abstract:
This directory of prepared foods associations is divided into five sections: 1. processors, 2. growers and marketers, 3. professionals & technicians, 4. retail and foodservice, and 5. equipment manufacturers.
Publisher: BNP Media
Publication Name: Processed Prepared Foods
Subject: Food and beverage industries
ISSN: 0192-7132
Year: 1984
FOOD AND KINDRED PRODUCTS, Associations, Directory, Professional associations, Trade associations, trade and professional associations
Publication Name: Processed Prepared Foods
Subject: Food and beverage industries
ISSN: 0192-7132
Year: 1984
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Subjects list: Food industry
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