Major acquisitions, new product proliferation highlight Pillsbury's year of growth
Article Abstract:
The history and growth of Pillsbury Co. is chronicled here as they celebrate 12 straight years of record-breaking sales and earnings. Management feels that its growth came from diversification, value-added emphasis, new product development, and acquisition of other companies. An analysis of product research is given as well as a look into the acquisitions of Haagen-Dazs and Hafmann Menu.
Publication Name: Processed Prepared Foods
Subject: Food and beverage industries
ISSN: 0192-7132
Year: 1983
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Frito-Lay - the snack food locomotive is on high speed
Article Abstract:
How Frito-Lay stays on top of the snack food market is analyzed through its distribution and merchandising techniques. Frito-Lay's strategy is called Total Snack Program which covers the areas of distribution, promotions, merchandising and space.
Publication Name: Processed Prepared Foods
Subject: Food and beverage industries
ISSN: 0192-7132
Year: 1983
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Leading 50: the industry's directory of the largest prepared foods companies
Article Abstract:
This directory of the leading 50 prepared food companies includes information concerning their profits for 1982, merger and acquisition information, and information about their major sales markets.
Publication Name: Processed Prepared Foods
Subject: Food and beverage industries
ISSN: 0192-7132
Year: 1983
User Contributions:
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