Tesco's new customer reward scheme

Article Abstract:

Tesco of the UK, is introducing the Clubcard reward scheme for customers which involves collection of points based on the amount spent. The points can then be converted into money-off vouchers. The scheme will also be introduced at former Wm Low outlets in Scotland, which Tesco now owns. A similar scheme is operated by Safeway in 25 of its outlets. There are doubts about the success of such schemes as research shows that customers are more loyal to particular brands than stores.

Tesco Stores Ltd.

---

Lull in UK food price war

Article Abstract:

Research by Verditc shows that the price gap between discounters and mainstream retailers in the UK has widened to 7%. Discounters have reduced their prices by 12.4% since 1992, which has forced mainstream retailers to reduce theirs by 16.1%. Kwik Save's basked price is the cheapest, ahead of Netto and Dales, and Asda is the cheapest of the mainstream stores, ahead of Wm Morrison.

All Other Specialty Food Stores, Discount Stores

---

New schemes unlikely to win back customers

Article Abstract:

Some supermarket chains are attempting to regain market share they are losing to discount stores. Tesco and Safeway of the UK are offering discount cards to regular customers although savings of just 1% are unlikely to encourage customers away from discount stores. Several European companies are reviewing their long-term strategies in the face of intense competition

Marketing

Similar abstracts:

• Abstracts: Tesco interims reflect sluggishness of food sector. Tesco strengthens lead in UK food retail sector. Acquisition and Clubcard help lift Tesco profits to 290m pounds sterling
• Abstracts: Wine and other trivial pursuits. Clinton's foolproof wine czar. The godfather of wine
• Abstracts: Best seller on the menu. Traditional Cypriot fast food for the UK. Baguette Express to open new store in Haddington
• Abstracts: Sirio's circus of the chic. A piece of paradise. Seaside romance
• Abstracts: Getting there. Celebrity chefs match food, wine and wits. Matt Kramer praises classical Chianti

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.