Tesco's new customer reward scheme
Article Abstract:
Tesco of the UK, is introducing the Clubcard reward scheme for customers which involves collection of points based on the amount spent. The points can then be converted into money-off vouchers. The scheme will also be introduced at former Wm Low outlets in Scotland, which Tesco now owns. A similar scheme is operated by Safeway in 25 of its outlets. There are doubts about the success of such schemes as research shows that customers are more loyal to particular brands than stores.
Publication Name: Eurofood
Subject: Food and beverage industries
ISSN: 0955-5405
Year: 1995
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Lull in UK food price war
Article Abstract:
Research by Verditc shows that the price gap between discounters and mainstream retailers in the UK has widened to 7%. Discounters have reduced their prices by 12.4% since 1992, which has forced mainstream retailers to reduce theirs by 16.1%. Kwik Save's basked price is the cheapest, ahead of Netto and Dales, and Asda is the cheapest of the mainstream stores, ahead of Wm Morrison.
Publication Name: Eurofood
Subject: Food and beverage industries
ISSN: 0955-5405
Year: 1995
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New schemes unlikely to win back customers
Article Abstract:
Some supermarket chains are attempting to regain market share they are losing to discount stores. Tesco and Safeway of the UK are offering discount cards to regular customers although savings of just 1% are unlikely to encourage customers away from discount stores. Several European companies are reviewing their long-term strategies in the face of intense competition
Publication Name: Eurofood
Subject: Food and beverage industries
ISSN: 0955-5405
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
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