Denver hospital campaign targets people who should be wearing helmets

Article Abstract:

St. Anthony Hospital System in Denver, CO, has began a campaign aimed at encouraging people to wear helmets when participating in a number of sporting activities. The public service campaign, which features defensive end Alfred Williams of the Denver Broncos, was made by PRACO advertising of Colorado Springs, CO. St. Anthony's 'Winners Wear Helmet' campaign, which has a budget of $600,000, will be on newspapers, posters, magazines, television, radio and helmet stickers.

Public affairs, St. Anthony Hospital System

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Adventist branding campaign promises to keep patients well and well informed

Article Abstract:

Adventist Health System Midwest Region (AHSMR) has implemented a $2- million branding campaign aimed at increasing the awareness of the western Chicago, IL, community to the hospital system's programs and facilities. The campaign, developed by Rhea and Kaiser Marketing Communications of Naperville, IL, promises the delivery of top quality healthcare as well as information to AHSMR clients.

Adventist Health System Midwest Region

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Children's hospital campaign lures parents, snags award for ad shop

Article Abstract:

Children's Hospital at Mission in Mission Viejo, CA, launched a promotional campaign dubbed 1Cuz Kids Will Be Kid' to attract parents of infants and 18-year-old children. The award-winning campaign, created by Newport Beach, CA-based ad shop Lawrence, Mayo and Ponder, was also intended to raise awareness about Children's Hospital's status as a leader in pediatric medicine. Transit-shelter and shopping mall kiosk posters, black and white newspaper ads, magazine ads, movie-theater slides and direct mail were used to support the branding campaign.

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