Abstracts - faqs.org

Abstracts

Health care industry

Search abstracts:
Abstracts » Health care industry

Challenges and opportunities for personal selling

Article Abstract:

A national survey of health care organizations showed that while the health care industry is increasing its use of personal marketing programs, there is still much disorganization in the selling programs of individual institutions. More than 21% of the 1,203 members of the Academy for Health Services Marketing responded to the survey. Major obstacles to selling programs included a lack of financial resources and a lack of support from physicians and administration. Half the respondents said that improvements in sales management was the first priority for greater marketing effectiveness.

Author: Bowers, Michael R., Powers, Thomas L.
Publisher: American Marketing Association
Publication Name: Journal of Health Care Marketing
Subject: Health care industry
ISSN: 0737-3252
Year: 1992

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Cultivating loyal patients

Article Abstract:

A model of patient retention is presented. The elements in this model are the disconfirmation process, satisfaction attitudes, time lag, perceived quality, communication, external factors, word of mouth, complaint behavior, loyalty, and provider shopping. Prior to treatment, providers should disabuse patients of unrealistic expectations. Satisfaction should be measured just after discharge and several months later.

Author: Powers, Thomas L., Bendall, Dawn
Publisher: American Marketing Association
Publication Name: Journal of Health Care Marketing
Subject: Health care industry
ISSN: 0737-3252
Year: 1995
Health Care, Health Care and Social Assistance, HEALTH SERVICES, Research, Medical care, Patient satisfaction

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


From fried rice to sushi: to market an integrated delivery system, throw out the old menu

Article Abstract:

Hospital public relations and marketing personnel, faced with the development of integrated delivery systems, must learn to effectively market multiple brands and products, not just the hospital product. The effective completion of that task requires the development of a new marketing strategy. The strategy adopted by New Jersey's Community-Kimball Health Care System is discussed.

Author: Slusarz, Michael J.
Publisher: American Marketing Association
Publication Name: Journal of Health Care Marketing
Subject: Health care industry
ISSN: 0737-3252
Year: 1996

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Health care industry, Marketing, Hospitals
Similar abstracts:
  • Abstracts: Challenges and options for increasing the number of Americans with health insurance. A workable solution for the pre-Medicare population
  • Abstracts: Ofloxacin versus vancomycin/polymyxin for prevention of infection in granulocytopenic patients. Introduction: ofloxacin (Symposium: Ofloxacin: a pharmacodynamic advance in quinolone antimicrobial therapy)
  • Abstracts: New AHA guidebook provides framework for implementing clinical practice guidelines. New approaches to developing physician leaders
  • Abstracts: CEO pay; public scrutiny and pay for performance are the new ground rules. Hospitals begin to implement worker drug-testing programs
  • Abstracts: What the upper Midwest knows: region leads the nation in net patient revenues. Seven historical lessons about community relations
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.