Diversification: broadening hospital services: what makes sense?
Article Abstract:
The need to diversify hospital services that take advantage of current health care needs is an important marketing challenge for hospitals. The hospital that can distribute services throughout the community will be able to compete with more flexibility in the health care market.
Publisher: Health Forum
Publication Name: Hospitals, Journal of American Hospital Association
Subject: Health care industry
ISSN: 0018-5973
Year: 1982
Hospitals, Health care industry, Marketing
Publication Name: Hospitals, Journal of American Hospital Association
Subject: Health care industry
ISSN: 0018-5973
Year: 1982
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Profiling the planner
Article Abstract:
The Leo J. Shapiro and Associates completed a survey for the Society for Hospital Planning. A general profile of planners was developed. Hospital planners tend to be self-confident, effective persuaders, and have developed strategic planning skills.
Publisher: Health Forum
Publication Name: Hospitals, Journal of American Hospital Association
Subject: Health care industry
ISSN: 0018-5973
Year: 1983
General medical & surgical hospitals, Surveys, Hospital administration, Hospital administrators
Publication Name: Hospitals, Journal of American Hospital Association
Subject: Health care industry
ISSN: 0018-5973
Year: 1983
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Hospitals
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