Time to choose: consumers who make a snap decision about long-term care use different criteria from those who can afford to deliberate
Article Abstract:
A study of imminent and potential users of long-term care facilities (LTHC) reveals that the selection process differs between the two groups and that LTHC providers should market facility features accordingly. While both groups rate staff attitude and cleanliness as the most important selection criteria, subjective factors like quality of emotional care are important to the first group. The second accords considerable weight to objective factors like Medicare acceptance and safety features.
Publication Name: Journal of Health Care Marketing
Subject: Health care industry
ISSN: 0737-3252
Year: 1995
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Linking quality and performance: quality orientation can be a competitive strategy for health care providers
Article Abstract:
Study results indicate that quality orientation is a valid factor in differentiating between high- and low-performing hospitals. Successful healthcare organizations, the results suggest, have a strategic quality orientation, support contact-level efforts to pursue quality, and monitor external customers' quality perceptions.
Publication Name: Journal of Health Care Marketing
Subject: Health care industry
ISSN: 0737-3252
Year: 1996
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