Time to choose: consumers who make a snap decision about long-term care use different criteria from those who can afford to deliberate

Article Abstract:

A study of imminent and potential users of long-term care facilities (LTHC) reveals that the selection process differs between the two groups and that LTHC providers should market facility features accordingly. While both groups rate staff attitude and cleanliness as the most important selection criteria, subjective factors like quality of emotional care are important to the first group. The second accords considerable weight to objective factors like Medicare acceptance and safety features.

Long-Term Care Hospitals, Marketing, Consumer behavior, Long-term care facilities, Long term care facilities

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Linking quality and performance: quality orientation can be a competitive strategy for health care providers

Article Abstract:

Study results indicate that quality orientation is a valid factor in differentiating between high- and low-performing hospitals. Successful healthcare organizations, the results suggest, have a strategic quality orientation, support contact-level efforts to pursue quality, and monitor external customers' quality perceptions.

General Medical Hospitals, Health care industry, Hospitals, Quality management, Quality control

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Similar abstracts:

• Abstracts: Hospital image: a correspondence analysis approach. The role of emotions in health care satisfaction. Do patient perceptions of quality relate to hospital financial performance?

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