Managed care positives and negatives for health care marketing

Article Abstract:

The marketing of health care services in managed care enterprises is becoming very much like those of other business endeavors. However, health care marketing for big managed care organizations is uniquely difficult. The size of the organization precludes flexibility. Changes in consumer distributions cannot be easily responded to. Consumer satisfaction is also a problem because of possible deviations in the quality of medical service.

Marketing, Managed care plans (Medical care)

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The role of healthcare marketing: in the aftermath of the anti-referral movement

Article Abstract:

The Stark legislation or the anti-referral law has a profound influence on the physician self-referrals especially if physicians are part-owners of the referral network. Instead of investing in self-referral networks where they risk committing fraud, doctors should engage in marketing themselves more actively. More so, in the age of health care reform and managed care, when they no longer have a monopoly on patients.

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Offices & clinics of medical doctors, Physicians & Surgeons, Offices of Physicians (except Mental Health Specialists), Health Personnel Regulation, Laws, regulations and rules, Physicians, Medical professions, Medical referral, Medical personnel, Medical law

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Promotional Model: A New Direction for the National Programme on Immunization (NPI) and Oral Rehydration Therapy (ORT) in Nigeria

Article Abstract:

The relaunch of the National Programme on Immunization and Oral Rehydration Therapy in Nigeria are discussed. A Partner-in-Health strategy has been set up to educate and convince the community to accept the programme.

Nigeria, Planning

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