Rx drugs offer rebates, money back guarantees
Article Abstract:
Pharmacia & Upjohn, a prescription drug manufacturer, is offering a maximum refund of $135 to customers who purchase the 5% minoxidil product called Rogaine Extra Strength if it does not produce results in four months. If the user decides to buy Lescol instead, he will receive a $10 rebate coupon along with his cholesterol. In addition, Merck & Co. has decided to offer a discount of $10 to people who purchase enough Propecia to last for three months. Propecia is a prescription drug that is being matched against Rogaine.
Publication Name: Medical Marketing & Media
Subject: Health care industry
ISSN: 0025-7354
Year: 1998
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PHARMACEUTICALS
Article Abstract:
Pharmaceutical companies continue to spend large amounts on direct-to-consumer advertising, despite a lack of evidence regarding its effectiveness.
Publication Name: Hospitals & Health Networks
Subject: Health care industry
ISSN:
Year: 1998
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