Preventing skin cancer through mass media: process evaluation of a collaboration of health promotion agencies

Article Abstract:

A consortium of nine health authorities and a National Health Service Trust worked together to promote skin cancer awareness by using a television commercial. The campaign was cheaper than printing leaflets for each household. All the consortium members worked together and communicated effectively during the venture but this may have been because the topic was one they all agreed on. It is important that future groups are clearly defined at the start so all members know what is expected, the roles they will play and how decisions will be made.

Author: Adams, Lee, Delaney, Faith
Usage, Television advertising, Media coverage, Skin cancer

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Health and lifestyles of homeless people: an analysis of the North West Thames Regional Health Authority survey of the 'temporary' homeless population

Article Abstract:

The lifestyles of 319 'temporary' homeless people in the North West Thames Regional Health Authority were surveyed and compared with those of 8,251 regional residents. Childhood immunisations had a higher take-up rate among the homeless than their resident counterparts, although the homeless were found to have a poorer diet, took less exercise and smoked more than the residents. The broader aspects of social policy and health promotion are linked in an evaluation of policy-making implications.

Author: Victor, Christina R.
United Kingdom, Behavior, Homelessness, Homeless persons

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'Healthy Sheffield': the consultation experiment

Article Abstract:

The 'Healthy Sheffield' public health strategy was set up in 1987 in an attempt to level out inequalities in the area related to social and economic deprivation. It is aimed to identify links between economic, environmental, social and health policies in order to make city-wide health improvements.

Author: Adams, Lee, Halliday, Maddy
Social policy, Public health, Sheffield, England

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Subjects list: Management, Health promotion, Social aspects
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