Changes in attitude
Article Abstract:
Significant issues in the boating industry are described. These are the success of Yamaha's WaveRunner simulator during the New York boat show last Jan. 1997 and Toyota's plan to build a 19-ft. inboard ski boat powered by a marinized version of the Lexus car engine.
Publication Name: Motor Boating & Sailing
Subject: Hobbies and crafts
ISSN: 0027-1799
Year: 1997
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A very good year
Article Abstract:
The alternative marketing strategy employed by boat companies is the introduction of new products throughout the year instead of focusing on the summer season. Customers, aside from quality, expect product innovations on various lines of boats and equipment.
Publication Name: Motor Boating & Sailing
Subject: Hobbies and crafts
ISSN: 0027-1799
Year: 1998
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Expanding the base
Article Abstract:
The potential of boat leasing is seen as an opportunity to expand the boating industry. By using the automobile industry as an example, leasing is being studied for its application in the boating industry.
Publication Name: Motor Boating & Sailing
Subject: Hobbies and crafts
ISSN: 0027-1799
Year: 1997
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