Making displays work
Article Abstract:
Booth design can make a difference in attracting customers by involving minor changes. Some simple changes giving a fresh look to the designs include showing fewer pieces, grouping the work, and changing the layout of the cases.
Publication Name: Lapidary Journal
Subject: Hobbies and crafts
ISSN: 0023-8457
Year: 2005
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Living up to the hype
Article Abstract:
Tucson is a collection of gem and mineral shows and it offers everything from the work of world-renowned gem carvers to rough material sold. Guidelines are given for a person planning to go to Tucson.
Publication Name: Lapidary Journal
Subject: Hobbies and crafts
ISSN: 0023-8457
Year: 2001
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To market, to market: Taking the time to prepare a marketing plan gives you a roadmap for selling your jewelry-and making your business aspirations come to life
Article Abstract:
Marketing is an important aspect to be considered by jewelers. The number one thing, mentioned in planning one's marketing is deciding what one's targets are.
Publication Name: Lapidary Journal
Subject: Hobbies and crafts
ISSN: 0023-8457
Year: 2003
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