Keep your eye on the ball
Article Abstract:
The importance of focus as a key to success is shared by both golf and business. Focusing on delivering small packages overnight enabled Federal Express to surpass Emery Air Freight, which shipped anything anywhere. Focusing on developing a niche also proved successful for Pizza Hut and Starbucks. Starbucks transformed the coffee shop concept into a multi-million dollar business. Chevrolet is a company that lost market share because of too many models that are hardly distinguishable from each other.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1997
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Marketing efforts intensify at Hardware Show
Article Abstract:
Attendees at the Sept 1996 National Hardware Show in Chicago, IL were particularly impressed by such major packaging and merchandising trends, especially in the convenience and security categories. The show, which attracted 70,000 vendors and buyers, was held at a time when several large industry entities no longer exist and retail sales have remained lukewarm. Segments represented at the show included power tools and home improvement.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1996
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Top ten reasons to go to the show
Article Abstract:
The variety of reasons for people in the hardware and construction materials industries to attend the Building Products Expo and National Hardware Show include the opportunity to see new products and forge new links. Industry shows are generally the venue for a vast of array of new products that are developed by a mix of daring entrepreneurs and large companies with modern research and development departments.
Publication Name: Home Improvement Market
Subject: Home and garden
ISSN: 0162-5896
Year: 1996
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