Commodore: business is war

Article Abstract:

In the extreme competitiveness of the home computer market, Commodore is doing quite well, and predicting record profits for the 4th quarter of FY83. The company is moving into the software market and has set a goal of $500 million in software sales within two and a half years. It also plans to manufacture peripherals. Cost-efficient production is the key to Commodore's monetary success.

Author: Braden, Lisa
Hobby, toy, and game shops, Management, Software, Tramiel, Jack, Commodore Corp.

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Home computer sales healthy, but what about the profits?

Article Abstract:

The home computer industry has been shaken up with the Texas Instruments' stock plunge. Retailers analyze the problem and discuss home computer sales, saying that TI had unrealistic sales expectations. computers aggressively to get good business. They are also more careful in their buying patterns, aiming at wider profit margins.

Author: Braden, Lisa
Miscellaneous retail stores, not elsewhere classified, Finance, Texas Instruments Inc.

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Subjects list: Computer industry, Microcomputers, Marketing
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