Getting personal with computers
Article Abstract:
Macy's in California has a new computer department. Macy's hopes to attract the customer who is not going to buy in a specialty store. Customer can buy on more familiar ground. Salespeople were trained over several weeks. Along with newspaper and radio advertising Macy's is using a mail campaign directed to the business community.
Publisher: Macfadden Communications Group LLC
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1982
Department stores, Computers, Microcomputers, Digital computers, Retail industry, Retail trade, Minicomputers, Luden, William H., R.H. Macy & Company Inc.
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1982
User Contributions:
Comment about this article or add new information about this topic:
Wal-Mart puts its strength in home goods
Article Abstract:
Wal-Mart, already a success story, is trying to make its home furnishings department even better. A big influx of higher-end merchandise is seen as a new marketing tactic.
Publisher: Macfadden Communications Group LLC
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1982
Misc. homefurnishings stores, Wal-Mart Stores Inc., Chain stores, Home furnishings industry, Shewmaker, Jack, Walton, Sam M.
Publication Name: Retailing Home Furnishings
Subject: Home furnishings industry
ISSN: 0162-9158
Year: 1982
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Marketing, Retail stores, Stores
Similar abstracts:
- Abstracts: High-end producers lean toward lighter scale. Clean designs a hit in case goods
- Abstracts: Tom Seely has craft-y way of competing with imports. Benchmark plans to sell, relocate
- Abstracts: The Bay plans free-standing furniture stores. Cantrex won't alter strategy
- Abstracts: The two faces of Bradlees: upscale reach with discount roots. New directions in discounting
- Abstracts: Collections. I. Magnin. Stan Gault remolds Rubbermaid
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.