Heilig may pull ad plug

Article Abstract:

Barber Martin Advertising is forced to lay off 17 employees after Heilig-Meyers suspends its advertising, a sign the company could be shutting down permanently.

Author: Engel, Clint
Marketing procedures, Advertising Activity, Heilig-Meyers Co., HMYRE, Barber Martin Advertising

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Kays opens nine stores, eyes 30

Article Abstract:

Premiere Home Furnishings opens nine stores, with plans for 30 by the end of 2001, under the direction of former Heilig-Myeres executive Doug Kays.

Author: Engel, Clint
Facilities & equipment, Premiere Home Furnishings

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