Is SilverStone turning glass bakeware to gold?

Article Abstract:

Retailers report disappointing sales figures for Wear-Ever's SilverStone on glass ovenwear line. Reasons given are its dark, unappealing color and old-fashioned wheat design, and the lack of consumer awareness of its benefits. Price points are high, but the line isn't moving even when discounted.

Author: Tiffany, Susan
Publisher: Questex Media Group, Inc.
Publication Name: Housewares
Subject: Home furnishings industry
ISSN: 0162-8836
Year: 1984
Pressed and blown glass, not elsewhere classified, Misc. homefurnishings stores, Product information, Cookware

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Promos set to boost bakeware sales

Article Abstract:

Manufacturers are getting ready for the annual holiday season for bakeware. The promotions range from 25% cost savings to free gifts with a purchase. Many manufacturers explain their fall promotions.

Publisher: Questex Media Group, Inc.
Publication Name: Housewares
Subject: Home furnishings industry
ISSN: 0162-8836
Year: 1982
Housewares, Anchor Hocking Corp., Ekco Products Inc.

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1982 gains spur bakeware promotions

Article Abstract:

Since sales of metal bakeware increased during 1982, manufacturers are planning for 1983 by introducing new products and planning merchandising techniques.

Publisher: Questex Media Group, Inc.
Publication Name: Housewares
Subject: Home furnishings industry
ISSN: 0162-8836
Year: 1982
Chicago Metallic Group Inc.

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Subjects list: Marketing, Baking pans, Bakeware, Wear-Ever Aluminum Co.
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