King Koil grows with Mattress Giant
Article Abstract:
King Koil Sleep Products is growing because of the company's alliance with Mattress Giant, which unveiled in May 1998 five new superstores in the Twin Cities. Mattress Giant President and CEO Phil Lang stressed that the company's partnership with King Koil is paramount to Mattress Giant's moves to provide a 'value added' selection to the company's sales floor. Meanwhile, King Koil's vice president of sales and marketing, Dave Powers, commented the company's alliance with Mattress Giant has been a very planned process over the last few years in King Koil's moves to create an alliance with an expanding national sleep shop chain.
Comment:
Is growing because of this co's alliance with Mattress Giant, which unveils in 5/98 five new superstores in the Twin Cities
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1998
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Boomers drive growth
Article Abstract:
A Furniture/Today survey shows that upscale, or luxury bedding sales are healthy, based upon baby boomers with disposable income. The survey states that 35% of households that plan bedding purchases have annual income of less than $20,000, while 34% have annual income of at least $50,000. Of those planning purchases, 49% are between the ages of 35 and 54. 1997 statistics show that 43% of households that bought bedding had income of at least $50,000, with average ages between 34 and 54. Of the households that expect to buy bedding this year, 23% have no children in the house, while 54% have children.
Comment:
Discusses statistics about bedding purchases for 1997 and 1998
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1998
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BSC helps get big bang from not-so-big bucks
Article Abstract:
The Better Sleep Council (BSC) has played a vital role in bolstering sales of bedding in the US. Operating on a shoestring budget of $500,000 a year, the BSC has managed to promote awareness of the industry by launching long-term programs. It also helps that the industry is united in its support of the BSC's public relations efforts. One positive outcome of these PR efforts is that consumers have bought significantly more higher priced bedding during the last three to five years.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1997
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