New agency aims 'to put more people in stores'
Article Abstract:
Bozell Retail has been hired by Levitz Furniture Corp to develop a broadcast advertising campaign that will help enchance the Levitz brand name. Bozell, which is a unit of New York, NY-based Bozell Worldwide Inc, said that the Levitz advertising campaign will be ready for release by fall of 1997. The advertising agency is also working on improving Levitz's existing campaign.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Foamex files Ch. 11, aims to convert debt to equity
Article Abstract:
Linwood, Pennsylvania based Foamex, the largest supplier of foam for upholstered furniture and bedding, has filed for Chapter 11 bankruptcy protection, aiming to convert much of its outstanding debt into equity.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Billy Bob's scaling back to 2 or 3 stores. Bombay posts loss, to close stores. N.C. retailers to ante up: Furnitureland South first to collect out-of-state sales tax
- Abstracts: Excel's Chinese venture moves forward. Excel evolves China program, Xilinmen debuts own line. Serta, ISPA at odds on FR
- Abstracts: Rhodes files Ch. 11 plan. Heilig out of court. Pier 1 posts 4Q loss
- Abstracts: Eaton's opens second free-standing store. Eaton's sets second furniture store. Brick Group plans bedding chain