New name, new case goods line
Article Abstract:
Mitchell Gold, an upholstery maker that changed its name to Mitchell Gold + Bob Williams, is celebrating its 16th anniversary and launching new furniture collection. It is also keen to concentrate on finishing of the products and customer service.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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Wickes beefs up marketing, logistics teams
Article Abstract:
Wickes in its efforts to improve management processes and become more customer focused, has also employed new people in its marketing, merchandising and information technology teams. Some of the key changes have been given.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
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Drexel gets 'personal' with ads promoting options
Article Abstract:
The advertising plans of Drexel Heritage, to achieve customer base, are presented.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2006
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