Some readers bugged by store's bed bug pix
Article Abstract:
The usage of pictures of bed bugs to promote anti microbial bedding by a furniture retailer is assessed. There are good things about a product to promote instead of scaring the customer in to buying something may backfire later.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
Usage, Bedding, Bedbugs
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
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Sit 'n Sleep takes Rolls-Royce approach
Article Abstract:
The Sit 'n Sleep mattress store chain is seeing higher sales as a result of its "Rolls-Royce" approach to marketing. All of the company's can try out one of the firm's high-end beds.
Publisher: Reed Business Information, Inc. (US)
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
Mattresses and bedsprings, Mattresses & Bedsprings, Mattress Manufacturing, Mattresses ex Innerspring, Mattresses, Mattress industry, Sit 'n Sleep
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2003
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Comment about this article or add new information about this topic:
Subjects list: United States, Marketing, Furniture stores, Company marketing practices
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