Tempur - Pedic: tight focus, big growth
Article Abstract:
Despite being one of the leading global producers of bedding, Lexington, Kentucky-based Tempur Pedic, markets only three models of mattresses. Information is presented on the three models, including its first eight-inch Classic Swedish Sleep System, second Deluxe Swedish Sleep System, and the latest luxury mattress The CelebrityBed. The company's successful marketing strategy and gallery display program are discussed.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2004
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Serta spreads the word about advantages of fire-resistant bedding
Article Abstract:
Bedding company Serta is highlighting the advantages of fire-resistant bedding through a public relations campaign, officials of Serta explain the features of the fire-resistant bedding.
Publication Name: Furniture-Today
Subject: Home furnishings industry
ISSN: 0194-360X
Year: 2005
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