Carriers and agencies must pool their talents; by working together and capitalizing on complementary skills, agencies and companies can achieve higher growth rates
Article Abstract:
Insurance agencies and companies should work together to develop targeted marketing strategies. Cooperative marketing efforts would create an opportunity to achieve higher sales growth and would use the staff more efficiently. Insurers and agencies need a long-term committment to make cooperative marketing successful. Insurers should determine what demographic populations they want to target, and develop a campaign targeting this group of potential customers.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1996
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Equity in agent licensing
Article Abstract:
The licensing of insurance agencies and insurance agents should be modified to maintain greater control by the insurance company to protect the public. As the system stands, licensed agents who change jobs or move frequently are free to do so without direct supervision. The lack of control and the over-licensing of agency personnel will eventually reduce the competitiveness of the current insurance system and create less service for clients.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1993
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Survey: agents like service but on their terms
Article Abstract:
Results of a survey taken by the Independent Insurance Agents of America show that less than half of all insurance agents like central customer service agencies because they believe it removes control over clients from their locations. Agents who like the central agencies say they reduce their paperwork and allow them more time to sell insurance. The survey also examined business practices and agency demographics.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1996
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- Abstracts: A new way to deliver products: by reengineering their distribution channels, insurers can gain a marketing advantage in an increasingly costly and competitive aspect of the business
- Abstracts: Multiplying agency sales: tough times don't faze agents who beat the industry's odds by marketing both life/health and property/casualty products
- Abstracts: Best's Rating Changes. Best's rating monitor: monthly review of life/health companies
- Abstracts: Underwriting update - no pain, no claim? Extinguishing claims from passive smokers. Warding off claims of sexual harassment
- Abstracts: Fixed annuity premiums survey: SPDAs and FPRAs in general and separate accounts. A five-year history of SPDAs