Define quality service so you can deliver it
Article Abstract:
Most insurers are committed to quality customer service because it is highly desired by clients, but many have not taken the time to determine exactly what clients want or value. The companies that prosper are those that focus on the needs and values of their particular target markets. Quality customer service is defined by the consumer, as consumers determine the value hierarchy among a choice of services according to their particular needs. The first step in developing quality service is to listen to the agents who are aware of what customers want.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1995
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Look before you leap onto new compensation plans
Article Abstract:
Insurance agent compensation is viewed by some executives as a cure-all for productivity problems while others underestimate its utility as a management tool. An agent's role within the sales management strategy should determine the compensation structure. An agent who is expected to develop new business may be motivated by a more lucrative pay scale, while new agents may want a more stable, reliable income. Compensation should be only part of a larger recruitment and retention strategy.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1996
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Discover target markets by knowing your customer
Article Abstract:
Insurers will achieve success by developing strategies to meet customers' needs and buying patterns. These insurance companies need to develop their customer information data systems and concentrate on marketing their most successful products if they want to remain competitive in an increasingly difficult market. They will also need to understand their target customers and determine the type of benefits would most likely result in sales.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
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