Developing a Brand Name
Article Abstract:
Ace Ltd has undertaken an international marketing campaign to make the Bermuda-based insurance company a brand name. Ace CEO Brian Duperreault, a former American International Group Inc. executive who joined Ace in 1994, believes that the insurer's sound fundamentals, including a combined ratio in the mid-80s and premium growth of over 20%, has positioned Ace in the ferociously competitive property-casualty insurance and reinsurance market. The market has been roiled by a rise in catastrophic, yet Ace continues to flourish, which makes it ripe for a branding strategy.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Masters of disaster: earthquakes in the Midwest and East Coast would be particularly costly to insurers
Article Abstract:
Property and casualty insurers and reinsurers depend on catastrophe models to help guide their business decisions in geographical areas. The models project either the likely claims arising from an ongoing catastrophe or the likelihood of future disasters and accompanying damages. The models are far from being truly accurate, says General Reinsurance Corp. Chief Underwriting Officer Tad Montross. However, the projections still can be helpful, says John White, assistant vp in New York's Insurance Services Office.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
A brewing global reinsurance turf war
Article Abstract:
Property and casualty reinsurance companies are using their strong capital position to expand overseas through acquisitions. A lot of reinsurers from Bermuda, for instance, are investing in London-based firms while those from Europe are buying US companies. The reinsurance industry's capital growth can be attributed to improved operating performance resulting from the absence of major catastrophes and better management of environmental exposures.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Review of 1992 Best's rating changes and trends for P/C insurers. Strategic and financial challenges place downward pressure on P/C ratings
- Abstracts: Moving ahead of lawmakers. As banks move in, consider selling out. Bancassurance lessons from abroad
- Abstracts: Recruiting the new breed of insurance CEOs. Banks are opportunities, not obstacles. Banks urged to hasten movement into insurance
- Abstracts: $2 trillion and counting: in 1995, world insurance premiums broke the US$2 trillion mark. Developing countries emerging as untapped opportunity
- Abstracts: Underwriting losses mar fire and allied results. Hard work. Inland marine profits from strong underwriting