Abstracts » Insurance

Don't touch that dial

Article Abstract:

A growing number of insurance companies are using television as an advertising medium for their products. Statistics show that insurers are increasing their budget for television advertising to target lucrative markets. This advertising trend reflects an attempt by the insurance industry to enhance its branding image and address several market forces. Major insurance companies that have adopted television advertising as part of their selling strategy include John Hancock Mutual Life Insurance Co, SunAmerica Inc, Cigna Corp and Prudential Insurance Co of America.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Management, Advertising, Television advertising

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A higher calling

Article Abstract:

Several trends are creating new challenges for insurers of religious institutions. Losses are on the rise due to increasing exposures that result from church-related activities such as soup kitchens and homeless centers. Risks posed by arson, underinsurance, sexual misconduct cases and employment practices have also become a growing concern for insurers. Their responses to these trends include offering new products and educating customers.

Religious organizations, Economic aspects, Religious institutions

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Cleaning Up the Deal

Article Abstract:

Zurich U.S. and several other companies are offering environmental liability insurance. They profit by suggesting newer, quicker, and less expensive technologies.

United States, Use of services, Contracts & orders received, Property & Liability Insurance, Direct Property and Casualty Insurance Carriers, Refuse systems, Hazardous Waste Treatmnt,Storge,Disposl, Hazardous Waste Collection, Surety insurance, Finance, Contracts, Property and casualty insurance, Environmental aspects, Hazardous waste management industry, Hazardous waste management, Property and casualty insurance industry, United States. Army. Presidio, Zurich U.S, Environmental Waste Management

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