Don't touch that dial
Article Abstract:
A growing number of insurance companies are using television as an advertising medium for their products. Statistics show that insurers are increasing their budget for television advertising to target lucrative markets. This advertising trend reflects an attempt by the insurance industry to enhance its branding image and address several market forces. Major insurance companies that have adopted television advertising as part of their selling strategy include John Hancock Mutual Life Insurance Co, SunAmerica Inc, Cigna Corp and Prudential Insurance Co of America.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1998
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A higher calling
Article Abstract:
Several trends are creating new challenges for insurers of religious institutions. Losses are on the rise due to increasing exposures that result from church-related activities such as soup kitchens and homeless centers. Risks posed by arson, underinsurance, sexual misconduct cases and employment practices have also become a growing concern for insurers. Their responses to these trends include offering new products and educating customers.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1998
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Cleaning Up the Deal
Article Abstract:
Zurich U.S. and several other companies are offering environmental liability insurance. They profit by suggesting newer, quicker, and less expensive technologies.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1999
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