Abstracts » Insurance

Multiplying agency sales

Article Abstract:

Insurance agents can increase sales by selling multiple lines. They have three methods to choose from: partnerships with other agents who sell different lines, multiple lines selling, and arrangements where they rely on the expertise of office staff. The first method is especially attractive in instances where the agent is experienced and has his own corporation; the second can enable an insurer to increase profits during a soft market; and the third is a safeguard against agents spreading themselves too thin.

Marketing, Insurance agents

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With loss control in mind

Article Abstract:

Insurance companies are introducing new risk management services to control financial losses and retain customers. Loss control was introduced by insurance companies when premiums rose for workers' compensation, liability and other coverages. Loss control procedures usually eliminate or reduce risk exposure. Additionally, insurance executives found that loss control increased client trust and sometimes saved client's businesses.

Analysis, Finance, Cover Story, Risk management

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