New distribution channels are beginning to emerge
Article Abstract:
The growing use of networked computers in homes and offices will provide insurers with the distribution channels necessary to distribute their products and services over computer channels. Insurers can specify certain segments of this market for specific products. Insurers can develop new methods of selling commodity insurance products to these customers. Automated insurance purchasing over the Internet, or at bank ATMs, will allow insurers new marketing opportunities with which to distinguish themselves from their competition.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1995
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Why the LTC market is heating up
Article Abstract:
The number of older Americans needing long-term care (LTC) is expected to exceed more than 20 million individuals by the year 2015, according to the Senate Special Committee on Aging. Forging a relationship with this segment of the population is an opportunity and challenge for the health insurance industry. Financial advisers must help in providing comprehensive planning and upgrading, shifting of assets, and good estate planning for clients.
Publication Name: Best's Review Life-Health Insurance Edition
Subject: Insurance
ISSN: 0275-0988
Year: 1997
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