Three steps that can improve the industry's image
Article Abstract:
The percentage of the US population that looks favorably upon automobile and home insurers has risen from 45% in 1994 to 50% in 1995, according to an Insurance Information Institute survey. Men, the well educated, the wealthy, and other groups continue to hold relatively negative views of the industry, however. Insurers, in order to further improve the public's perception of the industry, should publicize cost-cutting efforts, spell out what people can do to lower their premiums, and seek broader support for cost-lowering changes.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1995
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A fickle court of public opinion
Article Abstract:
The 1997 survey on how the public perceives the automobile insurance industry showed some surprises. Just as in 1987, 20% of those who had filed automobile insurance claims were dissatisfied because of what they considered to be slow processing. Ironically, insurance companies have speeded up their processing of insurance claims. However, consumer expectations have been raised due to the increased used of computers.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1997
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Industry should promote its public service role
Article Abstract:
The insurance industry must become more proactive in educating the public about safety issues. Most Americans do not realize that insurance companies have a vested interest in promoting public welfare and reducing the incidence of disasters. As competition between banks and insurers increases, it is essential for insurance companies to differentiate themselves by promoting their public service role.
Publication Name: Best's Review Property-Casualty Insurance Edition
Subject: Insurance
ISSN: 0005-9714
Year: 1996
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