Cause related marketing and corporate philanthropy in the privately held enterprise
Article Abstract:
Privately-held firms and small enterprises agree that engaging in cause related marketing programs is effective in enhancing company image and product market support. Cause related marketing, such as supporting arts organizations, is a viable example of how personal and corporate philanthropic values correlate with one another. However, the extent of and motivations for the adoption of cause related marketing in privately-held firms still has to be further analyzed.
Publication Name: Journal of Business Ethics
Subject: Law
ISSN: 0167-4544
Year: 1998
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Theodore Levitt's marketing myopia
Article Abstract:
Business academic Theodore Levitt argues that economist John Kenneth Galbraith's concept of advertising as a creation of artificial want distorts the focus of marketing on the consumer. However, Levitt's argument does not only promote selling but also fails to deal with the reality that the kind of marketing that he promotes is a sophisticated one. Levitt's advocacy for marketing promotes the strategies for selling which Galbraith emphasizes.
Publication Name: Journal of Business Ethics
Subject: Law
ISSN: 0167-4544
Year: 1999
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The ethics of slotting: is this bribery, facilitation marketing or just plain competition?
Article Abstract:
Slotting fees are payments made by manufacturers to retailers for the display and sale of their products. With the use of Fieser's fairness principle, such practice is unethical because it deprives businesses which cannot afford to pay slotting fees opportunities without review of the product. It also results in a situation where product choices are made by grocery retailer fee arrangements and not by consumer demand.
Publication Name: Journal of Business Ethics
Subject: Law
ISSN: 0167-4544
Year: 1999
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