Mac misconceptions
Article Abstract:
Law firms tend to avoid Apple's Macintosh computers because of longstanding but inaccurate perceptions about the systems. Users state that Macintoshes cost too much, a claim that had some validity until 1989 when Apple announced low-cost product lines. Macintosh clones are priced well below Apple's level and come with valuable software packages. Users also object to Apple's closed operating system, but the company now licenses it to clone makers. Users can employ DOS/Windows programs on a Macintosh through software emulation or coprocessor boards. Macintoshes have a reputation for being slow and were slower than DOS, but they are comparable to GUI-based programs. Macintosh performance also suffers because software is frequently written to work best on Windows machines. In graphics applications, Macintoshes are significantly faster than Pentium systems. All SCSI peripherals for PCs will also work with Macintoshes with the proper drivers.
Publication Name: Law Office Computing
Subject: Law
ISSN: 1055-128X
Year: 1995
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Think different
Article Abstract:
Apple's problems are primarily the result of the company's failure to properly market its products. The company has sustained a decade-long marketing catastrophe that raises questions as to how the Macintosh continued to sell so well in spite of the company's efforts. The Mac's initial success was based on Apple's marketing of the system as 'the computer for the rest of us.' IBM's open architecture created a successful PC clone market, while Apple maintained a closed architecture that insulated it from competition, but limited sales. When Microsoft finally offered the Windows operating system it was instantly popular because it was so much like a Mac. Apple positioned the Mac as a superior graphics system, but failed to push its business capabilities. Apple's forays into the law office market have been half-hearted and misdirected.
Publication Name: Law Office Computing
Subject: Law
ISSN: 1055-128X
Year: 1998
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Finding a silver lining for Apple
Article Abstract:
Apple is still losing money, but there are reasons for optimism. The company's operating costs have been cut, new distribution methods are planned, and many new products are on the way. For example, a Network Computer (NC) is being developed and is expected to debut at MacWorld, in Jan 1999, to be priced at about $700. Apple's NCs will reportedly use the Mac OS and will work with Rhapsody servers. They will be built around fast processors, such as the G3, and Java capabilities are being considered. Apple's aim is to provide inexpensive access to powerful information systems, which could be used locally, such as in a law office, or could be used to access information anywhere in the world via the Internet.
Publication Name: Law Office Computing
Subject: Law
ISSN: 1055-128X
Year: 1997
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