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Communicating with employees: building on an ethical foundation

Article Abstract:

A new model of organizational communications is proposed to serve as an alternative to traditional models that tend to generate employee mistrust in bureaucratic organizations. The alternative model is based on a different set of values that include trust, respect for employees, openness and honesty. From this framework, a set of roles, characteristics, principles and practices are derived with the aim of helping build an organization in which the communication process has credibility and in which the leadership is trustworthy.

Business Communications Mgmt, Models, Business communication, Organizational communication, Business communications services

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Ethical standards in advertising: a worldwide perspective

Article Abstract:

Advertisers' perceptions about the concept of ethics, their social responsibility and ethical performance, the standards and guidelines in advertising were examined via a survey. The results revealed that limited conceptual knowledge of ethics contributes to the absence of ethical perspectives in many advertising campaigns for services, products or ideas worldwide. Moreover, the natural law and the people's values and beliefs are unlikely to be considered when dealing with the consumer market.

Advertising Management, Analysis, Ethical aspects, Advertising, Marketing management

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