From family enterprise to global conglomerate

Article Abstract:

The book publishing industry has seen a rise in its growth over the past few years. The chief reason behind this phenomenom was the increase in demand for books as a result of the Baby Boom. After the end of World War II, the number of academic publications increased as the number of students increased. In spite of increased competition form other newer information formats such as television, the popularity of books has not waned. New publication formats such as novels have become popular with the general public, further fuelling interest in book reading.

Publishing industry, History, Book publishing

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Out of kindness and into difference: the value of global market research

Article Abstract:

The market research funded by multinational corporations to determine how consumers make purchasing decisions is an attempt to control individual behavior for the profit of the enterprise. This practice of cultural imperialism begins with the lone interviewer asking questions of unsuspecting housewives, many of whom are eager to tell the interviewer about their life and problems. The information collected in such excursions is then fed to global databases to help alter products in ways which will encourage buying in the interviewees neighborhoods.

Social aspects, Marketing research, Market research

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The inevitable global conversation

Article Abstract:

Information technology has speeded the process of relaying global news within seconds and is a necessary tool to free society from conventional forms of expression. Individual nations cannot decide the inflow and outflow of news, and every minor development is brought into focus within seconds into all corners of the world. Information technology is inevitable as nations are reduced into small compact units.

Usage, Innovations, Information technology, Mass media

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