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Mass communications

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Laying down the law

Article Abstract:

After Brookside was taken off the air last year, Mersey TV diverted the money to a new drama series entitled, The Courtroom. Producer David Hanson explains how he managed to shoot the series, working against budget constraints and keeping up with hectic shooting schedules.

Author: Wood, David
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2004
Financial management, Services discontinued, Finance, Company financing, Television producers and directors, Television producers (Persons), Service discontinuation, Hanson, David

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Designs to digital?

Article Abstract:

The important factors like analyzing market conditions, efficient business plan and proper marketing strategies, in introducing a new television channel are discussed.

Author: Wood, David
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2006
Marketing Management, Administration of Marketing, Analysis, Digital television

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The comeback kids

Article Abstract:

The challenges faced by television executives in keeping long-running programme brands fresh are described.

Author: Wood, David
Publisher: EMAP Maclaren Ltd.
Publication Name: Broadcast
Subject: Mass communications
ISSN: 0040-2788
Year: 2005
Television audience ratings, Media executives

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Subjects list: United Kingdom, Management, Television programs, Company business management
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